Public relations is a very powerful yet mysterious art to me.One has got to display many talents when in this field, and those talents are hard to achieve when there is a clear objective. The objective being a relationship. According to the Public Relations Society of America (PRSA) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To me this means, that a person or group of persons is/are in charge of creating a bonds- kind of like a “wing-man”.
A wing-man is a guy that usually helps another guy look good in front of a potential partner (girl). The wing-man is in charge of creating a good impression for his friend to get the girl to notice him. He is also in charge of handling a crisis whenever there is one, for example, if the friend who is being introduced to the girl acts rudely towards the girl usually the wing-man will step up and apologize for his friends actions. After all he was the whom introduced the two. This is very similar to what a public relation specialist does. However not just anyone can play the role of a wing-man because it requires many special attributes that not the average-Joe has.
A person who wants to be successful in this field has have to have many skills. Some of those skills are creativity, problem/critical solving skills, killer interpersonal and writing communication skills, and has got to be flexible. Flexibility comes in handy, because life throws curve balls, and it is up to a public relations specialist to handle those curve balls…well.
I believe that this class has helped me learn how I could handle life’s curve balls from a professional and personal point-of-view. Prior to this class I thought that PR specialist were just trying to ‘razzle dazzle’ people. They were trained to make the world see, how they wanted people to see the world, which although it may not be bad to think this way, this cannot always be good. This made me really uneasy. I didn’t want to feel that I was tricking people. Disheartened, I started looking at some of the blogs that I follow, and I learned that I shared the mindset of certain journalist around the time when I was born. In the early 90’s journalist were asked to anonymously express how they felt about PR specialist. They used words like ‘pests, annoying, biased, and desperate’ when asked to describe people in PR.
Fast forward 20 years, journalist were asked to take the same survey about PR specialist and the mentality had changed. Journalist now used words like ‘good people and trusting.’ I am thankful to say that my thoughts have completely changed also, and I do not feel like I will be tricking people if I choose this to be my career. Public relations sounds like one of the most exciting jobs out there. I am glad that I stumbled upon this article because it gave me the encouragement that I needed to continue to think that this is what I wanted to do for the rest of my life. I believe that this career will keep me sharp because I will always have to know what trending around the world. I will have to stay updated on research, and reliable because I know to do the proper research and make sure that I touch all the bases.
This career will allow one to continuously grow in their field because everyday may not always be the same. There might be some easy days, nerve-wrecking days, and I-wanna-pull-my-hair-out days. I learned this from sources like Spin Sucks and PRNewser. Day in a day out some of the PR specialist had A LOT to say and other days they had very little to say. One of my favorite blogs was by Gini Rietrich where she wrote about having nothing to write about. Although she claimed she had nothing to write about she covered about seven different topics in a matter of a few sentences. This truly exemplified how powerful a PR specialist can be. Because without saying very much she shared a lot of information about several trending topics, she included links to all of her references, and she did it with such grace and style that the end result was entertaining and informational.
To be able to write and communicate in such a clear way where others could understand me and hopefully follow me is a goal of mine. Which is precisely what being a public relations specialist is, being able to be understood by a person that they follow and comprehend what you are trying to get them to understand whether that be a product, opinion, or campaign.There is no secret recipe that allows producers to know what consumers want. However, producers do have public relations people and they’re the next best thing to a secret recipe.